Specialisation: Product Management

loglic systemy

Description of the specialisation

 

zadaj pytanie

As a part of the product management specialisation, students acquire knowledge in the field of identifying and interpreting opportunities and market possibilities of products, programming marketing activities, managing teams in marketing, using cutting edge IT technologies that support marketing activities of a company and acquire key managerial skills and competences.

Career Prospects

Graduates of Product Management specialisation are prepared to work for:

  • production companies, regardless of the industry,
  • service companies, regardless of the industry,
  • consulting agencies,
  • international corporations,
  • small and medium size enterprises.
 

Program of Studies

Major: MANAGEMENT
Bachelor of Science Studies
Specialisation: Product Management

 

 

 

SEMESTER I

SEMESTER I
l.p. SUBJECT
1. Health and safety standards
2. Team integration
3. Organizational studies
4. Contemporary basics of management
5. Basics of business economics
6. IT
7. Mathematics
8. Intellectual property protection
9. Foreign language 1
9. Foreign language 2

 

SEMESTER II

SEMESTER II
l.p. SUBJECT
1. Management techniques and methods
2. Statistics
3. Law
4. Finances
5. Basics of marketing
6. Managing organizational behaviour
7. Informatics in management
8. Physical education
9. Foreign language 1
10. Foreign language 2

 

SEMESTER III

SEMESTER III
l.p. SUBJECT
1. Financial accountancy
2. Projects management
3. Information processes in management
4. Sociological aspects of business
5. Marketing strategies
6. European Union economic law
7. Change management
8. Foreign language 1
9. Foreign language 2

 

SEMESTER IV

SEMESTER IV
l.p. SUBJECT
1. Basics of corporate finance
2. Basics of quality management
3. Strategic management
4. Risk management
5. Public security
6. Human resources management
7. Organizational methods and techniques
8. Product management strategies
9. Professional internship

 

SEMESTER V

SEMESTER V
l.p. SUBJECT
1. Managerial accounting
2. Public finances
3. Partner relationship management
4. Qualitative analysis - theory and application
5. Operational research and decision optimization
6. Brand management
7. Merchandising
8. Psychology of advertising
9. Marketing communication

 

SEMESTER VI

SEMESTER VI
l.p. SUBJECT
1. Professional ethics
2. Computer Aided Decision Tools
3. Negotiation techniques in business
4. Sales methods and techniques
5. Professional internship
6. Bachelor seminar and diploma thesis

The International University of Logistics and Transport in Wroclaw
 ul. Sołtysowicka 19B          51-168 Wrocław Poland
 tel: +48 (71) 324-68-42 int. 125           faks: +48 (71) 325-15-61
zagranica@msl.com.pl

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